How To Retain Customers With Restaurant Loyalty Cards

Restaurant Loyalty CardsWhen someone’s hungry, they may come into your restaurant to see what you have to offer. Even if they love the service and love the food, you may not have been able to hook them enough to get them to return with any consistency. Restaurant loyalty cards can be the extra hook that you need to ensure that customers will be back with great frequency.


Why do Restaurant Loyalty Cards Work?

When you look at restaurant loyalty cards and their overall effectiveness, it has to do with making sure that customers get a little extra something for coming into your restaurant. The loyalty card allows them to earn points to be able to get:

  • Free Appetizers
  • Free Desserts
  • Discounts
  • Special Items

With these kinds of rewards, especially in today’s economy, people feel as though they are able to save money, which they are. You gain more customers by giving them a little something for showing loyalty. When the loyalty card is connected to a mobile app for the restaurant you can make sure that the process is automated and that you have a way to communicate with members of the restaurant loyalty program.


How Do Restaurant Loyalty Customers Work?

Each time you have a customer come in or sit down at the table, you want to find out if they are a loyalty club member or not. If they are, you want to get their card so they can be rewarded. If they aren’t, you want to talk to them about the customer loyalty app and the card that they will get as a way to register them for the program.

Once the app and card is in place, you can begin marketing with customer loyalty in mind. This means talking about your restaurant and telling people why they should become a loyalty club member. What can they expect to get from you? This can include discounts and dollar amounts off but it should also include communication as to what’s going on within the restaurant. When you have an audience of loyalty members, you can promote happy hour, special holiday events and much more through the mobile app.

The only way to retain customers is through communication and through great rewards that are unique to their needs and wants. Not everyone wants a free appetizer, so getting people to sign up that way is not always going to work.

Flexibility is possible with restaurant loyalty cards and a restaurant app can make all the difference in the world. This will allow you to collect more information on your customers so you know what they are buying and what they are going to want in exchange for coming into your restaurant with greater frequency.

Remember that just because people have a loyalty card in their hand doesn’t mean they are automatically going to come in more often. You have to communicate and provide reminders periodically. This can all be automated, so there is no reason for you not to have a program in place. When you can provide reasons (and good ones) for people to come back into your restaurant, you can increase your sales. You can also reward customers for recommending your restaurant through social media, which is a great way to benefit from word-of-mouth marketing.

Customer retention can be easier as long as you have the right program in place. It will allow you to get customers in and give customers what they want at the same time.

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