How to Develop a Mobile App for a Restaurant

Mobile Restaurant Apps: How to Find Your Dream Developer

You have done the research and have decided that you need to develop a mobile application for your restaurant in order to stay competitive and increase your customer loyalty. So, what are the next steps? At first glance, a quick Web search can make it appear easy to develop the application on your own. If you dig a little deeper, you will find that the process of development and deployment is actually quite complicated, requires programming expertise in multiple platforms and can be extremely time consuming.

Since you are a restaurant industry expert who must focus on running a business, chances are that you will likely rule out this option. The most efficient and effective option is to hire an outside company to develop a mobile app for your restaurant. There are plenty of options to choose from but you must do your due diligence in order to find the most reputable firm that suits your needs.

Deciding on a Developer

It can be challenging to find a reliable firm to develop a mobile app for your restaurant. While there many great companies out there, several firms that have popped up to capitalize on the popularity of mobile apps. In order to make sure that you select the right third-party developer, you must ask the right questions.

What is the company’s track record?

A development company’s portfolio is one of the best ways to understand the essence of that company. If they are a fly-by-night company, you will be able to easily spot them by their lack of development history. If the company has been in the mobile app development game for awhile, you will be able to find reviews of their past work and check out the look and feel of those apps to see if it aligns with your goals.

What kind of investment is required?

Reputable companies will work with you in advance to make sure that your mobile app development request matches your budget. Less-reputable companies will promise you the world and then hide additional, required fees in your agreement. You have the right to know what you are getting for your money before you start the development process.

Does the company help with deployment?

While developing a mobile application is a complicated process, the deployment process can be just as tedious. Every app must be registered and submitted to the appropriate iPhone and Android marketplace. In order for the app to be deployed, it must pass each marketplace’s standards. Working with a company that understands these requirements and processes will lead to a quicker deployment.

What kind of support do they offer?

Customer support is extremely important in mobile app development. If you have a question at any point in the process, are you going to be able to easily reach the development company? Many offshore development companies are impossible to reach and can leave you feeling in the dark. A good company will work closely with you to solidify the details of getting your mobile app developed, keep you informed of milestones during development and deployment, inform you of your app’s metrics once it is in use, and serve as support for any post-deployment questions.

How rich are the application’s features and coding?

Many companies will promise you a robust mobile app and then present you with a mini website that adds very little value to your restaurant. You want to choose a company that will develop functional features that are easy for both the end user and the restaurant. As a restaurateur, you want to be able to easily make on-demand changes to app features such as your menus, specials and offers. You also want your end user to be able to easily navigate through your mobile app and to share information about your restaurant through social media integration.

Does the company develop white label apps?

While you may not be able to develop your own mobile app, it is possible to make it look like you did with the use of a white label app. Instead of walking away with a mobile app that is branded with the development company’s name, make sure you are getting an app that is only branded by your restaurant.

Does the company warranty their work?

Many development companies want to end the relationship once the application is finished and they have been paid. A reputable development company is so confident that their mobile app will perform as promised that they will offer a warranty.

Does the company focus on any particular industry?

Would you rather work with a development company that cranks out mobile apps all day or with one that understands the needs of the restaurant industry? A company that has a deep understanding of your industry will create more intuitive mobile apps that anticipate the needs and desires of both your restaurant and your mobile app users.

AppSuite, a pioneer of the customer loyalty mobile app space, has been developing robust, white label, mobile apps for the restaurant industry since 2009. With three affordable packages to choose from, AppSuite customers are able to quickly enter into the world of mobile apps with a small investment. AppSuite’s powerful code and constant QA testing has such a proven track record that they offer a six-month, money-back guarantee. To learn more about how AppSuite can develop a mobile app for your restaurant, click here.

Comments are closed.