What Are The Easiest Restaurant Marketing Strategies?

Restaurant Marketing Strategies

Running a restaurant business is a daily grind, although it’s rewarding in the end. You must make time to implement restaurant marketing strategies that attract new customers as well as retain the ones you already have. If you are short on time, there are several simple ways to market your brand without high cost or time constraints. Your business will slowly grow with loyal customers as a result.

Restaurant Marketing Strategies: The Basics

There are a few restaurant marketing strategies that are best practices, especially if you do not have an online presence. First of all your restaurant should be able to be found online and this is done by investing in a website. This strategy can either be expensive or cheap depending on what you want the site to look like and what functionalities it will have.

At the very minimum you should have a website and a digital version of your menu with prices. This will give the customer most of the relevant information of the restaurant and allow a customer to make a purchase decision, instead of disregarding your restaurant altogether.

Restaurant Marketing Strategies: Mobile Apps

Investing in a custom restaurant app provides a lot of great benefits without having to spend thousands of dollars. A mobile app puts your business in the hand of the customer and allows you to reach them at any time. Research shows that time spent on mobile devices is increasing and the majority of that time spent is on mobile apps.

Having a mobile app also differentiates your business. With the rise of website like Yelp and Urbanspoon, customers have come to expect restaurants to have an online and mobile presence. If your restaurant doesn’t have a digital identity then you are likely losing customers.

Restaurant Marketing Strategies: Customer Loyalty

Clipping coupons and handing them to the cashier is an archaic practice, but people are excited with the new mobile coupons that save them time from looking through the paper. You can ask customers to join your customer loyalty program with their mobile phone number and text them coupons periodically.

You can also use a mobile app to deliver a customer loyalty program to the customer. The app can keep track of the customer loyalty metric whether it is points or visits and then notify the customer when they have an available coupon to get them in the door.

Restaurant Marketing Strategies: Social Media

A great way to spread the word of your restaurant without incurring any costs is to use social media. Social media allows your business to reach a large group of potential customers. You can also interact with customers on social media, making it a good place to communicate with customers. You can see what customers are saying about your business which can lead to positive changes for your business.

All of these restaurant marketing strategies can be easily implemented with a little bit of dedicated time. A specialized business such as Appsuite can put together a mobile app that encompasses all of these features and take your business to the next level.

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