Do Apps for Restaurants Help the Bottom Line?

Apps For Restaurants

Attribution: Flyout

The way consumers search for local businesses has changed dramatically. Not too long ago many people would use the yellow pages and today consumers ask their smartphones for suggestions. Having an online presence is paramount to being found online and apps for restaurants are a great way to do it. However, is it cost effective to invest and develop apps for restaurants?

What Do Consumers Say About Apps for Restaurants?

According to a recent study, restaurants are the most searched industry by consumers through both mobile applications and desktop browsers. Over 81% of those consumers searched for restaurants through a mobile app and 92% through a web browser. As the data shows it is imperative that local businesses have a digital presence, such as apps for restaurants.

There are also many other key findings in this study:

  • 75% of respondents often choose a restaurant based on search results
  • 84% of respondents look at more than one restaurant before choosing where to dine
  • The majority of smartphone owners that use iPhones are more likely to search for a restaurant on their device.

The iPhone has always been associated with affluent demographics and this could mean this segment has more expendable income for eating out. This reinforces the importance of offering an iPhone compatible app.

The #1 Feature for Apps for Restaurants

There is one feature in particular that survey respondents said was essential in apps for restaurants. This feature is the ability to view the menu online via either a mobile app or browser. Over 80% think it’s important to be able to read the menu of a restaurant before dining. Not having a menu section could very harmful and could result in a loss of a potential customer. This is more likely to happen if a restaurant is compared against another with a complete web presence.

Return on Investment

The financial benefits of developing mobile apps for restaurants are very real. By having a mobile app on the App Store a business can increase its exposure and expand its marketing tactics. With the new marketing data available through the app, the business can improve its targeting and segmentation process. If implemented correctly the benefits of developing a mobile app for a small business can certainly outweigh the costs.

These findings show that there is substantial demand for a mobile web presence amongst consumers. It is important for small businesses like restaurants to be aware of these trends and take advantage of them. Appsuite develops apps for restaurants and can help any food service business develop a mobile app for the App Store. With the expertise of experienced developers the project will be done faster, which would save the business money.

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